4 Ways to Spice Up Your Social Media Marketing

Social media platforms are constantly changing, and so are the ways users consume content. What worked yesterday might not capture attention tomorrow. For Houston businesses trying to maintain relevance and engagement, this is both a challenge and an opportunity. If your social media presence feels stale or your engagement metrics are declining, it’s time to inject some energy into your strategy. Here are four ways to spice up your Houston business using social media marketing.

1. Refresh Your Visual Identity

Consider refreshing your existing templates or experimenting with template-free approaches, especially for video content. While consistency builds brand recognition, subtle visual refreshes can recapture audience attention. Try introducing new colour schemes, typography, or layout styles that still align with your brand identity but offer something new to your followers. Even small changes can make your content feel fresh and reinvigorated.

2. Leverage Current Trends Strategically

Adding your own perspective to trending conversations can boost visibility and engagement. Monitor for-you pages, trending reels, and high-engagement posts to identify opportunities to participate in relevant discussions. The key is ensuring these trends align with your brand identity and values as forced participation in irrelevant trends can damage credibility. When you do join a trend, put your own spin on it to maintain authenticity while benefiting from increased visibility. Remember that consistency stays essential even when experimenting with trends.

3. Expand Your Content Formats

Most brands fall into patterns of using the same content formats repeatedly. Challenge yourself to explore different formats across platforms. If you usually post static images, experiment with video marketing through Instagram Reels, Stories, or YouTube videos. If you’re comfortable with short-form content, try developing more in-depth material. The important thing is to approach new formats with a strategy and give them a fair chance before determining effectiveness. Commit to several posts in the new format rather than abandoning it after one attempt.

4. Repurpose High-Performing Content

Sometimes looking backward is the best way to move forward. Analyze your past content to identify what resonated most with your audience, then find creative ways to repurpose those successful elements. Using this approach is efficient and effective because you’re building on proven success rather than starting from scratch. Given the nature of social media algorithms, many of your followers likely missed your content the first time around, which makes repurposing a smart strategy. Update statistics, refresh visuals, or reframe the message to give evergreen content new life and continued relevance.

Get Social Media Marketing Services with Expert WSI eMarketing in Houston!

If you want to transform your social media presence but not sure where to start, you’re in the right place. Expert WSI eMarketing in Houston specializes in developing customized social media strategies that engage your target audience and drive meaningful business results. Our team stays ahead of platform changes and consumer trends to ensure your content remains fresh, relevant, and effective.

Contact us today to discover how professional social media marketing services can elevate your online presence and help your business thrive!

About the Author

James R Alexander, Digital Marketing Strategist, OMCP, PE, MBA at Expert WSI eMarketing, General Manager for Expert WSI eMarketing’. He and this office are an integral part of WSI’s global team.