Mastering Video Marketing: Essential Tips for Success

When it comes to digital marketing, video marketing has become an invaluable tool for every type of business. It helps them engage with their audience as well as highlight what makes their brand unique. As a leading video marketing agency, the team from Expert WSI eMarketing understands what’s needed to make a video campaign successful, so we’ve collected some of the most important steps for you here.

Create a Compelling Narrative

With video marketing, you have a great opportunity to really engage your audience rather than simply creating a sales pitch. It’s such a useful tool because it can put a face on your brand, making it more relatable to consumers. You can also share testimonials from customers and cater to more diverse audiences that you might not be able to reach otherwise. With video marketing, the focus is on creating an emotional resonance rather than simply selling products or services.

Keep Your Videos Concise

These days, with so much media available, it’s no secret that attention spans are shrinking, which means your videos need to be informative and concise. However, it doesn’t mean you need to try and stuff as much information into them as possible; they still need to be easily digestible for consumers. Longer videos often turn off potential customers and cause them to go elsewhere, so keep them short and between one to two minutes. If you want to create a more concise video from longer content, there are a variety of helpful AI platforms out there.

Draft a Script & Storyboard

As mentioned above, in video marketing, every second counts, so be prepared by drafting a script and a storyboard before you create yours. You can conduct testing to refine your video content and make it more concise. Additionally, creating a script and storyboard will help you maintain a consistent voice throughout your video marketing campaign.

Fill Out the Description Box

In addition to crafting concise, informative videos, don’t forget to create a unique video description for all the platforms where you’ll be sharing your video content. Doing so provides you with the chance to include keywords for SEO purposes to increase your video’s reach. When creating your video description, be sure to include at least one keyword within the first 25 words of your description, and try to get at least three in the description if possible. However, it’s important to keep any video descriptions under 250 words.

Use Relevant Keywords as Tags

Tags are vital to make your videos more discoverable online, so use relevant keywords as tags to help your audience find them easily. You can choose five industry-related keywords that are short and easily searchable to boost visibility.

Contact our video marketing agency today!

 If you want to get ahead of the competition and capitalize on all the digital marketing tools available, working with a video marketing agency like Expert WSI eMarketing is a must. In addition to video marketing, we also specialize in reputation management, website optimization, and much more.

You can learn about our range of personalized digital marketing solutions by contacting us online today or calling (713) 338-3488.

About the Author

James R Alexander, Digital Marketing Strategist, OMCP, PE, MBA at Expert WSI eMarketing, General Manager for Expert WSI eMarketing’. He and this office are an integral part of WSI’s global team.