6 Inbound Marketing Tips for Manufacturers

8 minutes to read

In today’s digital world, manufacturing companies can no longer continue relying mainly on traditional outbound marketing methods – print ads, telemarketing, trade shows, etc. There is another, more effective way to find new customers – inbound marketing. We know from studies and statistics that inbound marketing works for B2B companies. For example: Over 90% of B2B …

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Buyer Persona Development and How It Helps Your Digital Marketing Program

8 minutes to read

Stay Focused on Your Customer Consumers today get bombarded with marketing messages. It’s easy to get overlooked in the digital stratosphere unless your message is personal and relevant to the customer. It would be impossible to personalize your marketing to each customer you want to reach, so you need to find a way to streamline …

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A Digital Marketer’s Guide for Renewable Energy Businesses

8 minutes to read

Driven by continuous innovation and groundbreaking discoveries, renewable energy businesses operate in a space that is highly competitive and constantly evolving. While your industry continues to make a positive impact on our planet, it is also critical to ensure that you share the developments, progress, and new research findings with the target audience that influences …

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Understand the Impact of Google Ranking Factors in SERPs

8 minutes to read

Whether it is SEO optimization, voice search, video marketing, or another aspect of search marketing, Google’s complex ranking factors and algorithms continue to dominate and influence the effectiveness of your online marketing efforts. You may conduct thorough keyword research, create awesome content, and achieve enviable rankings on Search Engine Results Pages (SERPs). Then the next …

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Top Trends in Video Marketing in 2021

8 minutes to read

A Powerful and Compelling Medium in Digital Marketing Video content consumption is at an all-time high with content creators reporting unheard of spikes in viewership across various platforms.  2 billion active monthly users on YouTube, a 70% increase in Instagram Live (IG Live) streaming, and TikTok becoming mainstream despite being shrouded in controversies in many …

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E-Commerce Trends and Best Practices 2021

8 minutes to read

Although 2020 did not exactly turn out as planned, it led to an explosive growth in e-commerce and fueled the future of direct-to-consumer retail. Consumers across demographics changed their buying habits and turned to the world of online purchases.

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Top 5 Trends for Digital Marketing in 2021

8 minutes to read

For most businesses, the pre-COVID-19 era was one giant race for the biggest, largest, and highest in every aspect of marketing and market share. However, the prolonged absence of in-person events and experiences, along with new digital habits of the consumers make compelling arguments for redefining and strengthening your online marketing…

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WSI Receives Outstanding Website Award at the WMA WebAwards 2020

8 minutes to read

The Web Marketing Association (WMA) Recognizes Outstanding Work by Local WSI Consultant, James R Alexander

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