How to Create More Website Traffic with Video Marketing

Incorporating video into your marketing is the key to brand growth, favored by digital marketers of all business sizes. Videos engage multiple senses, establish trust, and offer many benefits, including increased website traffic, conversions, and ultimately, sales. You can better your video marketing strategy without starting from scratch. A few minor adjustments can boost website traffic.

Here are some quick tips from our video marketing agency:

Upload Directly to the Source

For social media, especially video, upload directly to each platform. While a hosting platform is crucial for your website and easy sharing, if it’s Facebook, Twitter, LinkedIn, Instagram, or YouTube, upload straight to them. This way, your content gets priority, and videos often play automatically. You’re meeting your audience where they are, sparing them the hassle of following external links. People dislike being ‘sold to,’ making natively hosted videos a safer bet for engagement and viewership.

Use Short Videos for Web Traffic

Short video content, like short clips, can boost your brand’s web traffic. Many consume content while on the move, making these compact videos perfect. They’re engaging, entertaining, and demand minimal time commitment. Shorter videos increase the chances of your audience watching till the end, where a call-to-action can drive conversions.

There are various methods to break down your video content into smaller portions. You can produce individual pieces lasting less than a minute, each centered on a specific topic. Alternatively, you may opt for a series of shorter videos that delve into a more intricate, lengthier subject. Think of it as breaking down complex processes into step-by-step learning, rather than presenting a single lengthy video that often goes unfinished.

Regardless of your approach, here are some key considerations when crafting short videos:

• Focus on one idea per short piece.
• Keep your message concise, avoiding unnecessary filler.
• Ensure mobile-friendliness for on-the-go viewing.
• Define a clear goal for each video, even if it’s to watch the next in the series.

Post On Instagram for Better Results

When it comes to video content, Instagram is the way to go. To maximize your video’s impact, share and promote it where your audience actually spends time online. Understanding your audience and their online habits is crucial. Waiting for them to find you may take forever.

Once you’ve identified your audience, consider where they hang out online, especially based on age. Age is a crucial factor: Facebook appeals to a broad range, while Snapchat skews younger. But what about Instagram, known for visual content? With its visual and video focus, Instagram should be a serious contender for your next video and visual marketing campaign. It’s a valuable way to tap into an overlooked part of your target audience.

Reach Out to Our Video Marketing Agency for Expert Services

At Expert WSI eMarketing, we offer quality video marketing services to our clients. Boost your online traffic with us today. Reach out now for more information!

About the Author

James R Alexander, Digital Marketing Strategist, OMCP, PE, MBA at Expert WSI eMarketing, General Manager for Expert WSI eMarketing’. He and this office are an integral part of WSI’s global team.