The Best Digital Marketing Insight and Advice

A Powerful and Compelling Medium in Digital Marketing Video content consumption is at an all-time high with content creators reporting unheard of spikes in viewership across various platforms.  2 billion active monthly users on YouTube, a 70% increase in Instagram Live (IG Live) streaming, and TikTok becoming mainstream despite being shrouded in controversies in many …

Continue reading “Top Trends in Video Marketing in 2021”

Although 2020 did not exactly turn out as planned, it led to an explosive growth in e-commerce and fueled the future of direct-to-consumer retail. Consumers across demographics changed their buying habits and turned to the world of online purchases.

If you were to ask what’s new in digital marketing, you may likely get a different response every year, sometimes even every few months! Staying agile and continuously strengthening your digital marketing arsenal is a key driver for ensuring maximum ROI on your marketing spends. However, in this COVID-era…

For most businesses, the pre-COVID-19 era was one giant race for the biggest, largest, and highest in every aspect of marketing and market share. However, the prolonged absence of in-person events and experiences, along with new digital habits of the consumers make compelling arguments for redefining and strengthening your online marketing…

Did you know that the average attention span of humans is about 8 seconds, which is less than that of a goldfish? In an age of compact screens and short attention spans, digital content creation is all about minimizing distractions, captivating your audience, carving out mind share and creating a lasting impression.

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Content marketing is becoming increasingly important in today’s competitive digital landscape.

The Web Marketing Association (WMA) Recognizes Outstanding Work by Local WSI Consultant, James R Alexander