The Best Digital Marketing Insight and Advice

Don’t Waste Your Money on Empty Promises Search Engine Optimization (SEO) is different from paid advertising and marketing such as Pay Per Click (PPC). SEO is an organic process. There are technical components to that process, but for the most part, it is a way to show the search engines that your website is the …

Continue reading “The “Guarantee” That’s Guaranteed to be a FAKE!”

ExpertWSIeMarketing Wins 2021 WMA Award for Manufacturing Standard of Excellence – Continues Award-Winning Streak for 2 Consecutive Years! When you are a large fabrication company that provides top-quality fabricated products worldwide to customers in a range of industries, you have an impressive facility. Entirely true for Houston, Texas-based King Fabrication, with their 18-acre facility, advanced …

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Personalized Digital Marketing Is a Must for Success In-person interaction is critical for building business success – it’s the relationships you foster on a personal level that often propel your business forward. Top sales professionals believe relationships are the most important part of creating new business. To support sales, marketing departments must innovate to ensure …

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Effective Email Campaigns Still Produce Leads and Sales Digital marketing is constantly evolving. Over the last few years, new marketing strategies like TikTok and Twitter seem to have taken over how companies reach customers. It’s true – video is valuable. Yet, traditional marketing methods in the digital world, like email marketing, are still highly effective …

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In today’s digital world, manufacturing companies can no longer continue relying mainly on traditional outbound marketing methods – print ads, telemarketing, trade shows, etc. There is another, more effective way to find new customers – inbound marketing. We know from studies and statistics that inbound marketing works for B2B companies. For example: Over 90% of B2B …

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Stay Focused on Your Customer Consumers today get bombarded with marketing messages. It’s easy to get overlooked in the digital stratosphere unless your message is personal and relevant to the customer. It would be impossible to personalize your marketing to each customer you want to reach, so you need to find a way to streamline …

Continue reading “Buyer Persona Development and How It Helps Your Digital Marketing Program”

Driven by continuous innovation and groundbreaking discoveries, renewable energy businesses operate in a space that is highly competitive and constantly evolving. While your industry continues to make a positive impact on our planet, it is also critical to ensure that you share the developments, progress, and new research findings with the target audience that influences …

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Whether it is SEO optimization, voice search, video marketing, or another aspect of search marketing, Google’s complex ranking factors and algorithms continue to dominate and influence the effectiveness of your online marketing efforts. You may conduct thorough keyword research, create awesome content, and achieve enviable rankings on Search Engine Results Pages (SERPs). Then the next …

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