The Best Digital Marketing Insight and Advice

Your WSI Guide On February 14, 2005, YouTube activated its website, but the first video wasn’t uploaded until April. By November that year, YouTube was considered a success when a Nike ad was the first to reach one million views. One month later, the site was getting over 8 million views per day. YouTube wasn’t …

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Your WSI Guide You have a fantastic product. You know there are plenty of customers who will love it…if they buy it. How do you reach them and manage the sales process? Like starting any business, an e-commerce business requires setting it up, launching the company, and then maintaining the website or platform on an …

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Here’s What You Need to Know It’s official. Soon, third-party cookies will be eliminated. For many marketers and companies alike, that means a big part of your marketing and digital advertising strategy and analytics may be changing heavily. It is time to think about alternative methods for reaching your target audience. This isn’t a new …

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Don’t Waste Your Money on Empty Promises Search Engine Optimization (SEO) is different from paid advertising and marketing such as Pay Per Click (PPC). SEO is an organic process. There are technical components to that process, but for the most part, it is a way to show the search engines that your website is the …

Continue reading “The “Guarantee” That’s Guaranteed to be a FAKE!”

ExpertWSIeMarketing Wins 2021 WMA Award for Manufacturing Standard of Excellence – Continues Award-Winning Streak for 2 Consecutive Years! When you are a large fabrication company that provides top-quality fabricated products worldwide to customers in a range of industries, you have an impressive facility. Entirely true for Houston, Texas-based King Fabrication, with their 18-acre facility, advanced …

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Personalized Digital Marketing Is a Must for Success In-person interaction is critical for building business success – it’s the relationships you foster on a personal level that often propel your business forward. Top sales professionals believe relationships are the most important part of creating new business. To support sales, marketing departments must innovate to ensure …

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Effective Email Campaigns Still Produce Leads and Sales Digital marketing is constantly evolving. Over the last few years, new marketing strategies like TikTok and Twitter seem to have taken over how companies reach customers. It’s true – video is valuable. Yet, traditional marketing methods in the digital world, like email marketing, are still highly effective …

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In today’s digital world, manufacturing companies can no longer continue relying mainly on traditional outbound marketing methods – print ads, telemarketing, trade shows, etc. There is another, more effective way to find new customers – inbound marketing. We know from studies and statistics that inbound marketing works for B2B companies. For example: Over 90% of B2B …

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