Top 7 Social Media Monitoring Tools

Social media monitoring tools collect and deliver audience and competitive insights for brands seeking to stay informed. They’re the optimal method for discovering discussions and opinions about your brand.

Let’s explore social media monitoring and the leading tools available to provide you with better insight on how to engage with clients effectively with .

What is Social Media Monitoring?

 Social media monitoring involves tracking hashtags, keywords, and mentions relevant to your brand, aiming to stay ahead of your audience and industry trends.

This practice entails both quantitative (metrics and analytics) and qualitative (inspiration for posts and strategies) research. It provides insights such as social share of voice, sentiment analysis, social ROI, relevant hashtags and keywords, and emerging trends.

Monitoring social media channels allows companies to track mentions, conversations, and trends related to their brand, industry, and competitors. It helps gauge customer sentiment, respond quickly to feedback, identify emerging trends, and stay ahead of competitors.

The Role of Social Media Advertising vs. Organic Social Media

The effectiveness of social media advertising versus organic social media depends on factors like objectives, audience, and budget. Advertising offers precise targeting and quicker results, while organic content establishes authenticity and stronger relationships. Both approaches have benefits and can be effective depending on the goals and resources available. That’s why it’s crucial to to determine the most effective social media strategy for your business.

Top 7 Social Media Monitoring Tools We Assess and Deploy

Hootsuite

 Hootsuite offers customizable search streams to effortlessly track activity across various social platforms. It’s considered one of the most user-friendly social monitoring tools available. With the ability to focus on key topics, follow social media trends, and track mentions using keywords, hashtags, locations, and specific users, Hootsuite provides comprehensive monitoring capabilities.

Mentionlytics

 Mentionlytics is a high-quality social media monitoring application designed for professionals, capable of tracking mentions, keywords, and sentiment across multiple languages.

Nexalogy

 Nexalogy stands out for its advanced data visualizations, including interactive timelines, geolocation-based heat maps, and lexical cluster maps revealing common topic patterns. It also offers features such as identifying popular keywords and the most active accounts.

Reputology

Reputology streamlines review monitoring of platforms like Yelp, Google, and Facebook into one dashboard. It enables tracking of activity across multiple storefronts and locations, with quick links for timely responses.

Tweepsmap

 Tweepsmap is a hybrid analytics and social monitoring tool that tracks hashtags and topics on Twitter, allowing you to stay informed on your audience’s discussions.

Talkwalker

 Talkwalker provides over 50 filters to track discussions across 150 million data sources, including blogs, forums, videos, news sites, review sites, and social networks. It allows easy analysis of engagement, reach, comments, and brand sentiment.

Reddit Keyword Monitor Pro

 Reddit is an often-underestimated social platform characterized by in-depth and candid conversations. This tool enables monitoring of the site’s several active communities, allowing you to stay informed on the discussions relevant to you.

Contact Us for Social Media Marketing Services in Houston!

At Expert WSI eMarketing, we provide professional social media marketing services to boost audience interaction and increase revenue.

To learn more about our services, reach out to us today for social media marketing in Houston.

About the Author

James R Alexander, Digital Marketing Strategist, OMCP, PE, MBA at Expert WSI eMarketing, General Manager for Expert WSI eMarketing’. He and this office are an integral part of WSI’s global team.