Customer Experience

Gas Supplier Engages WSI for More Digital Marketing Services

October 19, 2020 | 3 minutes to read
Summary:A leading national Helium gas supplier and local Propane supplier

A leading national Helium gas supplier and local Propane supplier, American Gas Products, also provides industrial and medical gases such as Oxygen, Carbon Dioxide, Hydrogen, and Nitrogen for medical uses, welding, and food/beverages, as well as Argon and other gases mainly to the New England region. Its Helium refill for balloons service has expanded over the years to cover all the states in the continental U.S. Its Propane refill and delivery service satisfies local needs such as forklift propane, propane for cooking, heating, and as refrigerants in homes and RVs, as well as temporary propane supply for builders in construction sites.

As a wholesale Helium supplier, AGP provides Helium cylinders and bulk helium to customers nationwide. Their customers do not need to have any ground storage, pumping systems or tube trailers because American Gas Products can fill directly into cylinders at customer sites. With this capability, customers save on capital costs and AGP can also provide the lowest overall priced bulk helium supply.  The company also enjoys the advantage of owning Helium wells and fill plants at various locations in the United States.

WSI has been the provider of digital marketing services for American Gas Products since 2011. Over the years, WSI has generated thousands of leads for Helium gas for the company in various cities and states in the United States using pay per click Google advertising and search engine optimization methods, for keywords such as Helium tanks, Helium supplier, Helium refill, Helium for balloons, Helium cylinders, etc. Recently, AGP has started a new advertising and SEO program for Propane gas with the goal of generating leads in the local market. In addition, WSI will redesign the company’s website for a modern corporate look that will present its products and services with more clarity and improved user experience. The new mobile-friendly website will be developed on WordPress with the latest technology and key pages will be optimized for search engines.

To improve the organic search results ranking of the Propane gas pages, we performed comprehensive keyword research and selected specific keywords that were then mapped to the relevant pages of the website. Then, employing advanced on-page optimization techniques, WSI produced new keyword-optimized web copy for those pages. After finishing the on-page optimization work, we will now focus on improving the popularity of the newly optimized pages. It will include making relevant posts on its Google My Business listing, as well as publishing relevant blog posts on the popular blogging platforms WordPressBloggerMediumWeebly, and Wix.

The SEO campaign results are monitored using Google Analytics and the Search Console. Each month WSI produces a report that includes key metrics such as organic traffic, organic rankings, organic links, conversion, and conversion rates. We expect to achieve significantly increased lead generation rates from the Google Ads and the SEO program.

About The WSI Touch in Greater Boston, Massachusetts

Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals, and target markets in order to suggest the best online solution to generate measurable results. It provides a broad range of digital marketing services including website development, search engine optimization, pay-per-click, and displays advertising on Google, Bing and social media, email marketing, video marketing, marketing automation, and more.

With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the advanced expertise, insight, and power to help their customers succeed.

This post was originally published at https://thewsitouch.com/blog/gas-supplier-engages-wsi-for-more-digital-marketing-services/

About the Author

James R Alexander, Principal Digital Marketing Consultant, OMCP, PE, MBA at Expert WSI eMarketing, General Manager for Expert WSI eMarketing’. He and this office is an integral part of WSI’s global team.

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