Start Digital Marketing on the Right Foot in 2023 – Top 7 FAQs

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With the excitement and anticipation of a New Year comes the inevitable apprehension business owners experience about what challenges the year will bring. One way to be prepared is to ensure that you utilize your marketing budget to its fullest potential and support your business plan for robust growth this year. What better way to …

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Forthcoming Digital Marketing Trends to Plan & Budget for in 2023

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“The best way to predict your future is to create it.” – Abraham Lincoln. Your business has faced several challenges over the past year. You won some, you lost some; it’s all part of the game, as long as you don’t give up playing. Everyone wants to be a soothsayer and ‘predict’ the future. While …

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Managing and Boosting Your Brand’s Reputation Online

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What’s all the fuss about? – Dealing With Negative Online Reviews ‘Click!’ Sometimes that’s all it takes. Just a click of a button to either make or destroy your brand’s reputation and in turn affect your business! That is if you do nothing about it. At the rate digital technology has increased its presence, currently …

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Effective Digital Marketing for Different Generations

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“Age is Just a Number” – But Is It Really? “You’re only as old as you feel.” “Age is just a number.” “We are always the same age inside.” These are all wonderful, feel-good quotes we often see in birthday cards, and touted by friends and well-wishers to make a loved one feel young. In …

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The Importance of Video and Video Platforms for Digital Marketing

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Your WSI Guide: On February 14, 2005, YouTube activated its website, but the first video wasn’t uploaded until April. By November that year, YouTube was considered a success when a Nike ad was the first to reach one million views. One month later, the site was getting over 8 million views per day. YouTube wasn’t …

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E-Commerce for Product Businesses

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Your WSI Guide You have a fantastic product. You know there are plenty of customers who will love it…if they buy it. How do you reach them and manage the sales process? Like starting any business, an e-commerce business requires setting it up, launching the company, and then maintaining the website or platform on an …

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How Your Local WSI Digital Marketing Consultant Can Help Prepare Your Business for “No More Cookies!”

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Here’s What You Need to Know It’s official. Soon, third-party cookies will be eliminated. For many marketers and companies alike, that means a big part of your marketing and digital advertising strategy and analytics may be changing heavily. It is time to think about alternative methods for reaching your target audience. This isn’t a new …

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The “Guarantee” That’s Guaranteed to be a FAKE!

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Don’t Waste Your Money on Empty Promises Search Engine Optimization (SEO) is different from paid advertising and marketing such as Pay Per Click (PPC). SEO is an organic process. There are technical components to that process, but for the most part, it is a way to show the search engines that your website is the …

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