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Why Video is the Future of Content Marketing: Exploring the Benefits

In today’s digital world, content marketing is one of the most effective ways to reach out to potential customers and engage with them. However, with the increasing amount of content available online, it’s becoming harder to stand out from the crowd. Video marketing is an excellent solution to this problem. With video content becoming more and more popular, it’s no surprise that it’s quickly becoming the future of content marketing.

Here’s why video is the future of content marketing, and how to find the perfect video marketing agency to help your business.

It is More Digestible

One of the main reasons why video is the future of content marketing is that it’s more digestible than other forms of content. Videos are much easier to consume than long-form blog posts or articles. People are more likely to watch a 2–3-minute video than read a 1000-word article. Plus, videos are much more engaging and can hold the viewer’s attention for longer.

Your Content Becomes Memorable

Another reason why video is the future of content marketing is that it’s more memorable. People are more likely to remember what they see and hear than what they read. Videos have the ability to create an emotional connection with the viewer, which makes them more memorable. By creating memorable content, you’re more likely to leave a lasting impression on your audience.

Videos Can Humanize a Brand

One of the best things about video marketing is that it can humanize a brand. Videos give you the opportunity to show the human side of your business. By creating videos that showcase your employees, company culture, and values, you can create a more personal connection with your audience. This can help build trust and credibility with your potential customers.

Conversion Rates Are Higher for Videos

Another reason why video is the future of content marketing is that conversion rates are higher for videos. According to a report by HubSpot, including video on a landing page can increase conversion rates by 86%. This is because videos are more engaging and can help convince potential customers to take action.

Video Content is Highly Shareable and a Lot of Fun

Most importantly, video content is highly shareable and frankly, a lot of fun. People love sharing videos on social media, and if your video goes viral, it can help you reach a massive audience. Plus, even just the process of creating videos can be a lot of fun. It’s an opportunity to showcase your creativity and personality, which can make your brand more appealing to potential customers.

Contact Expert WSI eMarketing, the Leading Video Marketing Agency

Video is more digestible, memorable, and engaging than other forms of content, and can boost sales almost instantly in many cases. If you’re looking to take advantage of the benefits of video marketing, consider working with Expert WSI eMarketing, the leading video marketing agency. We can help you create compelling video content that will help you reach and engage with your target audience.

Get in touch with us today and learn more about our digital marketing services.

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Top Trends in Video Marketing in 2021

Video Marketing Trends

A Powerful and Compelling Medium in Digital Marketing

Video content consumption is at an all-time high with content creators reporting unheard of spikes in viewership across various platforms.  2 billion active monthly users on YouTube, a 70% increase in Instagram Live (IG Live) streaming, and TikTok becoming mainstream despite being shrouded in controversies in many countries, are just a few examples of the explosion in video content viewership. In fact, GlobalWebIndex reported that 56% of internet users watch videos on Facebook, Twitter, Instagram, or Snapchat every month. One of the reasons for this huge uptick in video content consumption is the lack of out-of-home options for jobs, shopping, dining, and entertainment due to the COVID-19 pandemic. People are staying safe at home, which means your content strategy needs to incorporate video marketing in order to reach your target audience. Read on for some of the top trends in video marketing that can help strengthen your digital marketing blueprint for 2021 and beyond.

Beef up Your Digital Marketing Strategy with these 5 Video Marketing Practices

If a picture is worth a thousand words, a video clip may be worth millions. Here are some of the latest video marketing trends for a power-packed digital marketing strategy:

  1. Make it Interactive: Add an interactive element to your videos in the form of links, options on a website, a shared post, or some other form of call-to-action that gives your viewer something to do once they have watched the clip. Remember, viewers who stick with you and watch the video are already engaged with your brand and content, so it is important to keep up the connection with an intuitive and interesting opportunity.
  2. Think about Soundless Optimization: A significant number of users watch videos without sound. Captioning and on-screen instructions will ensure that your video content fully reaches the audience, irrespective of the sound. Optimizing for muted video can also make video content more widely accessible and build stronger trust with your audience through powerful visual narratives.
  3. Add Shoppable Content: With videos slowly creeping into e-commerce, shoppable videos are garnering a greater audience as well. Essentially, you create short video clips that allow your users to click, tap, or buy instantly without leaving the video. It is about mimicking the website experience with greater speed and conversion efficiency.
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  4. Let your Video Content be Omichannel: Whether it is LinkedIn, Reddit, Twitter, Facebook, Instagram, or TikTok, your target audience is very likely on a rich, multi-channel diet, and you need to ensure that your video content is accessible through all such channels. Optimizing video content for different channels will help you gain traction across multiple digital platforms. However, a one-size-fits-all approach will not work. Adjust the size, type, format,
    orientation, shoppable links, and other such elements of your content to maximize the engagement and effectiveness across each channel.
  5. Don’t Leave out Webinars: In the absence of in-person meetings, events, or trade shows, video is helping fill the void, and webinars is one such video marketing strategy that can help establish your business credibility and leadership within your industry. You can host webinars to discuss your products or services and offer helpful guides or tutorials. Create videos to present interesting industry-relevant facts and figures or provide some insightful commentary on breaking events in your field. Webinars will help you build brand recognition and gain customer loyalty.

Partner with a Full-Service Digital Marketing Company for Your Video Content Strategy

Video content is a powerful medium that evokes thoughts and ideas the way no other digital content medium can. However, your target audience may either absorb, reject, or ignore the message based on its relevance, visual stimulation, and emotional appeal. Creating an impactful video content strategy needs a thorough understanding of the video consumption patterns and preferences of your target audience.

An award-winning, full-service digital marketing company, such as Expert WSI eMarketing (WSITM) can help you do exactly that. Our experience and global expertise in building a holistic digital marketing strategy will put you ahead of your competition on all your online marketing efforts. You can count on our tailor-made solutions for strengthening your brand, generating leads, building customer loyalty, and enhancing online reputation.

Let’s talk about incorporating a rich video marketing strategy into your overall digital marketing plans. Get in touch with our team of WSI experts at 713-338-3488 or contact us online.