How Marketing Increases Growth in a Recession

Marketing supports business growth during economic downturns and boom times. A strategically marketed company not only survives challenging times but also has the potential to attract customers from competitors.

Our team at Expert WSI eMarketing, a leading Houston web design company, explores the several ways that marketing can increase business growth below.

Constant Sales Support

During a recession, marketing assets can effectively fill operational gaps such as shortened business hours or reduced staffing levels. As your website, social media profiles, and digital ads constantly operate to market your business, maintaining and strategically managing the assets below can be of great benefit:

• Well-optimized and current website
• Engaged social media channels
• Email list with outreach strategy
• Informative website FAQs
• Support and demo videos (on-site and on social media)
• Resources or self-help support documentation
• PPC advertising campaigns

Provides a Platform

In times of heightened competition due to financial constraints, businesses often struggle to maintain visibility. Content marketing is a solution. It prioritizes customer-centric, high-quality content, offering a compelling value proposition to both Google and potential customers through search results. Additionally, regularly sharing new content on social media or through email drives traffic back to your website, keeping your brand top-of-mind for potential buyers. Investing in advertising campaigns can also boost visibility and traffic, particularly for new websites with limited organic reach.

Increases Discoverability

Consistently implementing a marketing strategy makes sure that your website remains optimized for current search trends. By adapting to changes in marketing tactics or audience behavior, you’ll remain prepared to adjust accordingly.

It’s important to prioritize SEO, social media, and content marketing strategies, to consistently draw potential customers to your website and profiles. This enables you to sustain or even expand your company’s reach, even amidst budget constraints or reduced staffing.

Drives Persuasion

People seek assurance of tangible outcomes before committing to big investments. This increases during economic downturns. Potential clients may prolong their research processes, wondering whether to postpone purchases until economic conditions improve. Your marketing assets play a pivotal role in influencing customer decisions by:

• Adopting an appropriate tone and messaging
• Highlighting your values, dedication, and customer-centric approach
• Offering substantial evidence of expertise and reliability
• Showcasing past successes
• Demonstrating social proof
• Presenting compelling content at the right time and locations
• Retargeting site visitors who did not convert
• Upselling to existing customers

Develops Connection

Especially during challenging economic times and global unrest, your marketing assets can convey empathy. With the lack of human interaction involved in online web browsing, ensuring a clear experience for clients is crucial. Therefore, all your digital assets should be made to address their concerns upfront and articulate the positive outcomes you can deliver.

Contact Our Web Design and Development Company in Houston Today!

 Our team at Expert WSI eMarketing is well-versed in digital marketing. We can assist you in boosting your online traffic by conducting a thorough analysis of your target audience and utilizing our website design and development services in Houston to attract these specific audiences.

For more information, reach out to us today!

About the Author

James R Alexander, Digital Marketing Strategist, OMCP, PE, MBA at Expert WSI eMarketing, General Manager for Expert WSI eMarketing’. He and this office are an integral part of WSI’s global team.