Why Video is the Future of Content Marketing: Exploring the Benefits

In today’s digital world, content marketing is one of the most effective ways to reach out to potential customers and engage with them. However, with the increasing amount of content available online, it’s becoming harder to stand out from the crowd. Video marketing is an excellent solution to this problem. With video content becoming more and more popular, it’s no surprise that it’s quickly becoming the future of content marketing.

Here’s why video is the future of content marketing, and how to find the perfect video marketing agency to help your business.

It is More Digestible

One of the main reasons why video is the future of content marketing is that it’s more digestible than other forms of content. Videos are much easier to consume than long-form blog posts or articles. People are more likely to watch a 2–3-minute video than read a 1000-word article. Plus, videos are much more engaging and can hold the viewer’s attention for longer.

Your Content Becomes Memorable

Another reason why video is the future of content marketing is that it’s more memorable. People are more likely to remember what they see and hear than what they read. Videos have the ability to create an emotional connection with the viewer, which makes them more memorable. By creating memorable content, you’re more likely to leave a lasting impression on your audience.

Videos Can Humanize a Brand

One of the best things about video marketing is that it can humanize a brand. Videos give you the opportunity to show the human side of your business. By creating videos that showcase your employees, company culture, and values, you can create a more personal connection with your audience. This can help build trust and credibility with your potential customers.

Conversion Rates Are Higher for Videos

Another reason why video is the future of content marketing is that conversion rates are higher for videos. According to a report by HubSpot, including video on a landing page can increase conversion rates by 86%. This is because videos are more engaging and can help convince potential customers to take action.

Video Content is Highly Shareable and a Lot of Fun

Most importantly, video content is highly shareable and frankly, a lot of fun. People love sharing videos on social media, and if your video goes viral, it can help you reach a massive audience. Plus, even just the process of creating videos can be a lot of fun. It’s an opportunity to showcase your creativity and personality, which can make your brand more appealing to potential customers.

Contact Expert WSI eMarketing, the Leading Video Marketing Agency

Video is more digestible, memorable, and engaging than other forms of content, and can boost sales almost instantly in many cases. If you’re looking to take advantage of the benefits of video marketing, consider working with Expert WSI eMarketing, the leading video marketing agency. We can help you create compelling video content that will help you reach and engage with your target audience.

Get in touch with us today and learn more about our digital marketing services.

About the Author

James R Alexander, Digital Marketing Strategist, OMCP, PE, MBA at Expert WSI eMarketing, General Manager for Expert WSI eMarketing’. He and this office are an integral part of WSI’s global team.